Who this is for
Founders and marketers building a swipe file of hooks, ads, and positioning that made them stop scrolling.
The moment this saves you
I see a brilliant ad, screenshot it, and it dies in my camera roll with four thousand others. I never capture WHY it worked, so I can never reuse the principle.
See it work
Messy spoken thought in. A clean, structured artifact out.
I just saw this LinkedIn ad and the hook was so good, it was like 'your best employee is leaving and you don't know it yet' and then it was an HR analytics tool. The reason it landed is it's a fear hook but it's specific, it's not generic 'improve retention,' it's a person leaving. We could totally do a version of that, like 'half your team forgot your best idea from last week' or something. It's the specificity of the loss that makes it work.
Swipe: "Your best employee is leaving and you don't know it yet"
- Source: LinkedIn ad (HR analytics tool)
- Format: Fear-of-loss hook
- Why it works: The fear is specific and personal (one person leaving) instead of generic ("improve retention"). Concreteness makes the threat feel real.
- The transferable principle: Name a specific, vivid loss, not an abstract metric.
- How we'd use it: "Half your team forgot your best idea from last week."
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to describe a piece of marketing I just saw, an ad, a hook, a landing page, a subject line, and why it caught me. Turn it into a swipe-file entry with: a bold Title (quote the hook itself if I said it), Source (channel/brand if I mention it), Format (the technique, e.g. fear hook, social proof, curiosity gap, infer it), Why it works (the mechanism, in one or two sentences), The transferable principle (the reusable rule, stated generally), and How we'd use it (only if I riffed on an application). Keep my analysis; cut the filler. If I reference more than one example, make one entry each. Don't invent sources or metrics. Output only the entry, no preamble.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Feature Idea Capture
The idea lands halfway through your walk and it's gone in ninety seconds. Say 'Hey Siri, dictate with Contextli' and think out loud. By the time you're back at your desk, the insight AND the why are waiting for you.
Positioning Note
You just nailed the pitch out loud on a call, the cleanest you've ever said it. Don't let it evaporate by next week. Say it again here and keep the one-liner, the wedge, and the answer to that objection you keep hearing.
Content Idea Capture
Mid-gym, mid-drive, the perfect hook just hit you. Say 'Hey Siri, dictate with Contextli' and blurt it out. The exact line that made it magic gets captured before it fades, with the angle and format already sorted.
Questions people ask
Questions founders ask about Marketing Inspiration Log
What is the best way to capture content ideas before they disappear?
Speak the idea the moment it arrives. The Marketing Inspiration Log context accepts a spoken stream-of-consciousness description of your content idea and structures it into a content brief with the angle, audience, and key points. The whole capture takes under 60 seconds, short enough to do before the idea fades.
How do I turn a raw idea into a usable content brief quickly?
Speak the idea in plain language: what the content is about, who it is for, what angle you want, and what you want the reader to do. The Marketing Inspiration Log context structures your words into a content brief covering the key fields. You go from raw idea to usable output in under two minutes.
How do content creators capture ideas when they are away from their desk?
The best ideas often arrive during commutes, workouts, or conversations. With the Marketing Inspiration Log context in Contextli, you can speak the idea anywhere and a content brief is waiting when you return. The capture habit replaces the "I'll remember that" habit that never works.
What should a content content brief include?
A strong content brief covers the topic and working title, the target audience, the main angle, three to five key points to cover, the call to action, and any keyword focus. The Marketing Inspiration Log context structures your spoken idea into these fields so you have a working draft ready to hand to a writer or use yourself.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.