Who this is for
Creators who get content ideas constantly, in the gym, in the car, mid-conversation, and lose most of them.
The moment this saves you
I think “oh that’s a great post” ten times a day and remember none of them at my desk. The hook was the magic, and the hook is exactly what I forget.
See it work
Messy spoken thought in. A clean, structured artifact out.
Oh this is a good one for a short. The idea is everyone thinks you need a fancy mic to start a podcast but actually the thing that kills podcasts is not the audio, it's not having a format. So the hook is like 'your podcast didn't fail because of your mic.' And the angle is I'd list three formats that are basically impossible to run out of ideas for. Probably a reel, maybe a carousel too. Audience is people who keep saying they'll start a podcast and never do.
Content idea: "Your podcast didn't fail because of your mic"
- Hook: "Your podcast didn't fail because of your mic."
- Angle: The real killer is having no repeatable format, not audio quality.
- Format: Short / Reel (carousel as a secondary cut)
- Key points: Three podcast formats you can't run out of ideas for.
- Audience: People who keep saying they'll start a podcast but never do.
- Call to action: Save this for when you finally start.
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to ramble about a content idea (a post, video, reel, thread, or carousel). Turn it into one idea card with: a bold Title, Hook (quote my exact hook line if I said one), Angle (the core take), Format (the medium, use what I said, or infer the most fitting one), Key points (a short bullet list of what it would cover, only points I mentioned), Audience (who it's for, if I said), and Call to action (only if I implied one). Keep my voice in the hook especially. If I pitch more than one idea, make one card each. Don't invent points or stats I didn't say. Output only the card(s).
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Video Script Outline
You can explain the whole video to a friend, then freeze on the blank doc. Don't write the script, just tell it like you're telling them. The energy stays, and you get a hook, beats, and CTA you can shoot today.
Marketing Inspiration Log
An ad just stopped your thumb cold. A screenshot dies in your camera roll. Instead, say out loud what the hook was and why it landed, and keep a swipe file of the principle, not just the picture.
Daily Journal
It's 11pm and a blank page feels like a chore, so you skip it again. Instead, just talk the way you'd process the day in your head. You'll wake up to a warm, honest entry in your own voice, not a transcript.
Questions people ask
Questions content creators ask about Content Idea Capture
What is the best way to capture content ideas before they disappear?
Speak the idea the moment it arrives. The Content Idea Capture context accepts a spoken stream-of-consciousness description of your content idea and structures it into a content brief with the angle, audience, and key points. The whole capture takes under 60 seconds, short enough to do before the idea fades.
How do I turn a raw idea into a usable content brief quickly?
Speak the idea in plain language: what the content is about, who it is for, what angle you want, and what you want the reader to do. The Content Idea Capture context structures your words into a content brief covering the key fields. You go from raw idea to usable output in under two minutes.
How do content creators capture ideas when they are away from their desk?
The best ideas often arrive during commutes, workouts, or conversations. With the Content Idea Capture context in Contextli, you can speak the idea anywhere and a content brief is waiting when you return. The capture habit replaces the "I'll remember that" habit that never works.
What should a content content brief include?
A strong content brief covers the topic and working title, the target audience, the main angle, three to five key points to cover, the call to action, and any keyword focus. The Content Idea Capture context structures your spoken idea into these fields so you have a working draft ready to hand to a writer or use yourself.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.