Who this is for
Founders refining how they explain the product, the one-liner, the "unlike X" wedge, the objection they keep hearing.
The moment this saves you
I finally nail the pitch out loud on a call, never write it down, and by next week I’m back to the clunky version. My best positioning only lives in conversations that evaporate.
See it work
Messy spoken thought in. A clean, structured artifact out.
I think I finally figured out how to say it. Everyone compares us to the other dictation apps but that's the wrong frame, those are just speech to text. The real difference is we're not trying to transcribe you, we're trying to turn talking into a finished thing, a bug report, a journal entry, whatever. So the line is something like 'it's not dictation, it's what you would have written if you'd sat down to do it.' And the objection I keep hearing is 'I already have Otter' and the answer is Otter gives you a transcript, we give you the output.
Positioning note, "Not dictation, the finished thing"
- The wedge: Competitors are framed as speech-to-text (transcription). We're framed as voice-to-finished-output (bug report, journal entry, etc.).
- Candidate one-liner: "It's not dictation, it's what you would have written if you'd sat down to do it."
- Common objection: "I already have Otter."
- Reframe / answer: Otter gives you a transcript; Contextli gives you the output.
- Next step: Test the one-liner on the homepage hero.
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to think out loud about how to position or explain our product. Turn it into a positioning note with these labeled lines: a bold Title summarizing the angle, The wedge (the core difference vs the default alternative), Candidate one-liner (quote my exact phrasing if I said one; otherwise tighten my idea into one sentence), Common objection (only if I name one), Reframe / answer (how I'd respond to that objection), and Next step (the experiment or action implied, infer a sensible one if I didn't state it). Preserve my exact wording for any line I clearly committed to. Don't invent competitors or claims I didn't make. Output only the note.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Marketing Inspiration Log
An ad just stopped your thumb cold. A screenshot dies in your camera roll. Instead, say out loud what the hook was and why it landed, and keep a swipe file of the principle, not just the picture.
Feature Idea Capture
The idea lands halfway through your walk and it's gone in ninety seconds. Say 'Hey Siri, dictate with Contextli' and think out loud. By the time you're back at your desk, the insight AND the why are waiting for you.
Post-Call Debrief
You hang up and the next call's already ringing. Take twenty seconds to debrief out loud while it's fresh, the real objection, the budget hint, who actually decides, and it lands as a CRM note with next steps, not a vague one-liner.
Questions people ask
Questions founders ask about Positioning Note
What is the best way to capture content ideas before they disappear?
Speak the idea the moment it arrives. The Positioning Note context accepts a spoken stream-of-consciousness description of your content idea and structures it into a content brief with the angle, audience, and key points. The whole capture takes under 60 seconds, short enough to do before the idea fades.
How do I turn a raw idea into a usable content brief quickly?
Speak the idea in plain language: what the content is about, who it is for, what angle you want, and what you want the reader to do. The Positioning Note context structures your words into a content brief covering the key fields. You go from raw idea to usable output in under two minutes.
How do content creators capture ideas when they are away from their desk?
The best ideas often arrive during commutes, workouts, or conversations. With the Positioning Note context in Contextli, you can speak the idea anywhere and a content brief is waiting when you return. The capture habit replaces the "I'll remember that" habit that never works.
What should a content content brief include?
A strong content brief covers the topic and working title, the target audience, the main angle, three to five key points to cover, the call to action, and any keyword focus. The Positioning Note context structures your spoken idea into these fields so you have a working draft ready to hand to a writer or use yourself.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.