Who this is for
Founders and PMs refining pricing who want each idea and its reasoning captured, so a pricing revisit starts from real thinking, not a blank page.
The moment this saves you
I have a genuinely good pricing idea, lose it, and three months later when we finally revisit pricing I'm starting from a blank page instead of the dozen sharp thoughts I'd already had and forgotten.
See it work
Messy spoken thought in. A clean, structured artifact out.
Pricing idea I want to capture. I think our problem is the cheapest tier is too generous, people stay on the 12 dollar plan forever because it does everything they need. The idea is to move the team features, the shared workspace and the admin stuff, up into the higher tier, so teams are forced to upgrade. The reasoning is our best expansion revenue is teams growing, and right now there's no reason for them to move up. The risk is it might annoy existing small teams on the cheap plan, so we'd grandfather them. This could meaningfully lift average revenue per account. Worth modeling.
Pricing idea, June 5, 2026
- The idea: Move team features (shared workspace, admin controls) up into the higher tier, so growing teams must upgrade.
- Problem it addresses: The $12 entry tier is too generous, people stay on it forever.
- Reasoning: Our best expansion revenue is teams growing, but today nothing pushes them to move up.
- Risk / mitigation: Could annoy existing small teams, grandfather them in.
- Potential impact: Meaningfully lift average revenue per account.
- Next step: Worth modeling.
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to talk through a pricing or packaging idea. Turn it into a dated pricing note: a bold "Pricing idea, [today's date]" heading, then labeled lines: The idea (the specific change), Problem it addresses, Reasoning, Risk / mitigation (the downside and how I'd handle it), Potential impact (only if I estimate), and Next step. Keep my reasoning and any numbers exactly. Don't invent prices, impact, or risks I didn't raise. Output only the note.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Positioning Note
You just nailed the pitch out loud on a call, the cleanest you've ever said it. Don't let it evaporate by next week. Say it again here and keep the one-liner, the wedge, and the answer to that objection you keep hearing.
Competitor Teardown Note
You poke around a competitor's product or read their launch and a sharp realization hits, then fades into 'they're doing something with onboarding.' Say what you noticed and what it means for you. You build real competitive intel, not a folder of screenshots.
Investment Thesis Note
You get conviction on a stock or deal, buy in, and months later forget why, so you can't tell if the thesis broke or you're just spooked. Talk it through now, the bet, the risks, what would prove you wrong. Future-you gets a record to check against.
Questions people ask
Questions founders ask about Pricing Idea Note
What is the best way to capture content ideas before they disappear?
Speak the idea the moment it arrives. The Pricing Idea Note context accepts a spoken stream-of-consciousness description of your content idea and structures it into a content brief with the angle, audience, and key points. The whole capture takes under 60 seconds, short enough to do before the idea fades.
How do I turn a raw idea into a usable content brief quickly?
Speak the idea in plain language: what the content is about, who it is for, what angle you want, and what you want the reader to do. The Pricing Idea Note context structures your words into a content brief covering the key fields. You go from raw idea to usable output in under two minutes.
How do content creators capture ideas when they are away from their desk?
The best ideas often arrive during commutes, workouts, or conversations. With the Pricing Idea Note context in Contextli, you can speak the idea anywhere and a content brief is waiting when you return. The capture habit replaces the "I'll remember that" habit that never works.
What should a content content brief include?
A strong content brief covers the topic and working title, the target audience, the main angle, three to five key points to cover, the call to action, and any keyword focus. The Pricing Idea Note context structures your spoken idea into these fields so you have a working draft ready to hand to a writer or use yourself.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.