Who this is for
Founders, freelancers, and job seekers who fumble the "what do you do?" question and want a crisp, confident answer ready.
The moment this saves you
Every time someone asks what I do, I give a different, worse, rambling answer, and I watch their eyes glaze over, when a crisp one-liner would have actually landed.
See it work
Messy spoken thought in. A clean, structured artifact out.
I need to nail my elevator pitch because I keep fumbling it. So, what I do, I help small e-commerce brands stop losing money on ads that don't work. Specifically I run their paid advertising so they actually get a return, most of them were just burning cash before. Who I help, founders of brands doing maybe half a million to five million a year who are too small for a big agency but too busy to do it themselves. The outcome I deliver is profitable ad spend, basically. The thing that makes me different is I only work with a handful of clients so they get real attention, not a junior account manager. I want a punchy one-liner and a slightly longer version for when there's more time.
Elevator pitch, June 5, 2026
One-liner "I help small e-commerce brands turn ad spend that was burning cash into a real, profitable return."
Longer version "I run paid advertising for e-commerce founders doing $500K-$5M a year, too small for a big agency, too busy to do it themselves. Most were just burning money on ads before me. I take a handful of clients so each gets real attention, not a junior account manager, and the outcome is simple: profitable ad spend."
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to talk through what I do so I can pitch it cleanly. Turn it into an elevator pitch note: a bold "Elevator pitch, [today's date]" heading, then a bold **One-liner** (one punchy sentence as a quote, who I help + the outcome), and a bold **Longer version** (a few sentences as a quote, adding who specifically, the differentiator, and the outcome). Use my exact framing, audience, and differentiator. Don't invent claims, audiences, or outcomes I didn't state. Output only the note.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Positioning Note
You just nailed the pitch out loud on a call, the cleanest you've ever said it. Don't let it evaporate by next week. Say it again here and keep the one-liner, the wedge, and the answer to that objection you keep hearing.
Networking Contact Note
You meet someone great at an event and a week later you've got a name and nothing else. Right after, say who they were and what you actually talked about. You remember the personal detail that makes a follow-up land, instead of sending another forgettable 'nice to meet you.'
Interview Prep Note
Before a big interview you've got points swirling but no structure, and nerves scatter them. Talk through your stories, your questions, the role's likely focus. You get a calm one-page brief to review the morning of, so you walk in clear instead of cramming in the parking lot.
Questions people ask
Questions founders ask about Elevator Pitch Note
What is the best way to track expenses on the go?
The most reliable method is to log each item the moment it happens, before you forget it. The Elevator Pitch Note context lets you speak the details in plain language and produces an expense entry with amount, category, and date. You capture it in under 20 seconds, without a receipt app or a spreadsheet.
How do I keep track of expenses without a complicated app?
Open Contextli, select the Elevator Pitch Note context, and speak it as it happens: what it was for, how much, and the category. The context formats it into an expense entry. At the end of the month you have a log of every entry in a consistent format, ready to hand to your accountant.
Can I log expenses by voice instead of typing?
Yes. The Elevator Pitch Note context is built for exactly this workflow. Speak the details in natural language and the context structures them into an expense entry with the relevant fields. The recording stays on your device.
What should each entry include for tax purposes?
For tax purposes, each entry should include the date, the amount, the business purpose, the vendor or payee, and the category. The Elevator Pitch Note context captures all of these from your spoken description. Consult your accountant or tax advisor to confirm what records your jurisdiction requires.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.