Who this is for
Social media managers reviewing performance per client who want the pattern and the content lesson captured before it's buried under the next account.
The moment this saves you
Bloom's behind-the-scenes reel hit 40k, the product shots flopped under 2k again, Tuesday beat Friday, and the lesson is obvious right now but it'll be lost in the noise of eight other accounts by next week.
See it work
Messy spoken thought in. A clean, structured artifact out.
The Bloom reels did great this week, the behind-the-scenes one hit forty k that's their best ever, the product shots flopped as usual under two k, the story-driven captions are clearly working, takeaway for them is more founder-face less product-flatlay, the Tuesday posting time outperformed Friday again.
Performance debrief: Bloom Coffee
Top performers
- Behind-the-scenes reel: ~40k (their best ever)
Bottom performers
- Product shots: under 2k (as usual)
Pattern
- Story-driven captions are working; founder-face beats product flat-lay
Timing insight
- Tuesday outperformed Friday again
Do more / less
- More: founder-face, behind-the-scenes, story captions
- Less: product flat-lays
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to talk through how a client's content performed. Turn it into a performance debrief. Output a bold header with the client, then sections for: Top performers (with numbers if I give them), Bottom performers, Pattern (the lesson), Timing insight, and Do more or less. Keep every number exactly as I say it, use only what I actually said, never invent a metric, a result, or a lesson I did not mention. Output only the debrief, no preamble.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Campaign Debrief Note
A campaign wraps, the numbers are in, and you move straight to the next one without ever capturing what you learned. Talk through what worked, what flopped, and why. You build a library of marketing lessons, so you stop repeating the same expensive mistakes.
Client Approval Note
Client approvals and the exact revision wording are what protect you when they say I never approved that. Speak what's approved, what's killed, and the revisions in their words, with the new asks and deadlines.
Content Plan Note
You post when inspiration strikes, which means you go quiet for weeks then dump five things. Once a week, say what you want to post and where. You get a content plan across your channels, so you show up consistently instead of in feast-or-famine bursts.
Questions people ask
Questions social media managers ask about Post Performance Debrief
What is the best way to capture content ideas before they disappear?
Speak the idea the moment it arrives. The Post Performance Debrief context accepts a spoken stream-of-consciousness description of your content idea and structures it into a content brief with the angle, audience, and key points. The whole capture takes under 60 seconds, short enough to do before the idea fades.
How do I turn a raw idea into a usable content brief quickly?
Speak the idea in plain language: what the content is about, who it is for, what angle you want, and what you want the reader to do. The Post Performance Debrief context structures your words into a content brief covering the key fields. You go from raw idea to usable output in under two minutes.
How do content creators capture ideas when they are away from their desk?
The best ideas often arrive during commutes, workouts, or conversations. With the Post Performance Debrief context in Contextli, you can speak the idea anywhere and a content brief is waiting when you return. The capture habit replaces the "I'll remember that" habit that never works.
What should a content content brief include?
A strong content brief covers the topic and working title, the target audience, the main angle, three to five key points to cover, the call to action, and any keyword focus. The Post Performance Debrief context structures your spoken idea into these fields so you have a working draft ready to hand to a writer or use yourself.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.